企业战略理论发展及其重心演变

The Development of Corporate Strategy Theories and the Evolution of Their Focus

随着战略思想意识的引入及市场竞争态势的变化 ,企业战略及战略管理的重心也在不断转移 ,逐步从注重企业生存的外部环境发展到注重企业的内部条件 ,并最终转向内外相结合的资源依赖学派与超越单一企业的联盟及群理论。

With the introduction of strategic thoughts and the change of competitive situation in the markets, corporate strategies and the focus of corporate strategic management is shifting from the emphasis on the external environment in which the corporations operate to the emphasis on internal situation, and eventually to resource dependent approach with integration of internal and external orientation and to theories of strategic alliance and its clustering.