摘要
随着手机网民数量的不断增加,各种创新的移动商务服务不断涌现。用户对不同移动商务服务的采纳行为存在明显差异。本文在对国内外移动商务分类进行界定的基础上,对移动支付、移动银行、移动证券、移动信息、移动广告、移动购物等不同移动商务服务的用户采纳研究的国内外文献进行了综述,并从研究方法、研究对象、未来研究方向三方面进行了述评。
With the fast increase of mobile internet users, various innovative mobile cormnerce services are springing up. Users＇ adoption behaviors of various mobile services are different. This paper firstly introduced the classification of mobile commerce services, and then reviewd the literature on mobile payment services, mobile banking services, mobile securities services, mobile information services, mobile advertisements services and mobile shopping services respectively, finally gave cormnents from the perspective of research method, research object and future research direction.
出处
《现代情报》
CSSCI
2014年第6期171-176,共6页
Journal of Modern Information
基金
北京联合大学新起点计划项目"北京市中小企业移动商务采纳动机及影响因素研究"(项目编号:Sk10201409)资助
关键词
移动商务
移动金融服务
移动信息服务
移动购物服务
用户采纳
文献综述
mobile cormnerce
mobile finance services
mobile information services
mobile shopping services
user adoption
literature review
