地理标志品牌建设的困境及对策

要使地理标志产品具有市场竞争力,提升品牌形象是必经之路。然而,我国目前地理标志品牌建设与发展面临着诸多困境,表现为动力不足、经营主体缺位、监管乏力等。本文运用奥尔森理论等对地理标志品牌建设的困境进行分析,在此基础上提出了地理标志品牌经营权必须实行私有化,建立统一的地理标志规章管理条例,形成专门独立的地理标志管理机构,完善质量评价体系及质量监管体系,采用"1:2:31:3管理制度结构"等新的对策与思路,以从根本上摆脱上述种种困境。

To make the geographical indication products have market competitiveness, enhancing the brand image is the only way which must be passed. However, China＇ s GI products are facing difficulties in brand - building and developmentat present, which are characterized by power shortage, absence of business entities and regulatory fatigue, etc. This paper uses the Olsen model to analyze the dilemma of brand construction of G! products, and on this basis, in order to get away from the dilemma fundamentally, and proposes the strategies of privatizing the rights of brand management of GI products, establishingthe GI u nified regulatory system, formingthe separate, specialized management agencies of geographical indications, perfecting＇the quality evaluation system and the quality control system, and adopting the 1： 2：3 management system structure and so on.