摘要
多元化经营是现代企业的一种重要经营战略,然而它却是企业发展到一定阶段的一种自然选择,也即多元化经营需要若干条件。这既包括企业自身条件、竞争对手状况、行业发展趋势,也包括经济体制、企业制度等宏观环境的支撑。由此,我国处于成长期的企业发展应走产业专一化和产品多样化之路。
Diversification is an important strategy of modern enterprises,but it is a natural selection when an enterprise reaches a certain stage. Diversification needs some conditions such as an enterprise's self-conditions,general aspects of competitors,tendency of industries,as well as economy system,enterprise institution and so on. Therefor,enterprises in growing period should develop industrial specification and product diversification.
出处
《商业研究》
北大核心
2001年第3期34-35,共2页
Commercial Research
