摘要
21世纪的企业竞争是品牌竞争。我国企业应树立品牌意识,在营销中实施生产规模扩大化、经营集团化、多样化、国际化的品牌战略,同时应注意产品质量要赶超国际标准;采用高新技术;创特色品牌;注意品牌保护。
The theme of enterprise competitionin in the 21st century is a trademark one. Enterprises should cultivate trademark awareness to realize such marketing strategies as development,management, diversification and internationalization. At the same time,the following should be taken into account: qualification of products for international standards,adoption of advanced techniques,creation of distinctive trademark features and trademark protection.
出处
《商业研究》
北大核心
2001年第3期130-131,共2页
Commercial Research
关键词
企业营销
品牌策略
品牌意识
中国
marketing
trademark strategy
trademark awareness
