北部湾经济区背景下钦州市旅游业发展的SWOT分析与对策

RESEARCH ON SWOT ANALYSIS AND DEVELOPING MEASURES OF QINZHOU CITY UNDER THE BACKGROUND OF BEIBU GULF ECONOMIC ZONE

北部湾经济区的建设吸引着大量来自中国各地乃至国外的人员、资金、信息的汇集,这种汇集在为北部湾经济区建设做出贡献的同时,也对处于北部湾经济区中心的钦州市旅游发展产生极大的影响。利用SWOT分析法全面地分析了钦州在北部湾经济区背景之下旅游业的发展优势、劣势以及所面临的机会与挑战,并提出相应的发展策略。

The construction of the Beibu Gulf Economic Zone is attracting a lot of people, capital and information from all over the country and even abroad which is converging on here. This convergence not only contributs to the development of Beibu Gulf Economic Zone, but also have a great influence on the tourism development of Qinzhou City which is the center of Beibu Gulf Economic Zone. This article dealed with SWOT analysis for tourism developing of Qinzhou under the background of Beibu Gulf Economic Zone, and puts forward the corresponding development strategy.