县域节庆旅游资源开发潜力评价指标体系的构建与应用——以邵武市为例

CONSTRUCTION AND APPLICATION OF TRADITIONAL FESTIVAL TOURISM DEVELOPMENT POTENTIAL EVALUATION SYSTEM——TAKING SHAO WU AS AN EXAMPLE

主要运用层次分析法对地方节庆旅游资源开发潜力评价的指标进行选取并尝试构建。后运用德尔菲法和模糊打分法进行评价打分,确定权重。最后以福建邵武市为例进行实证研究并提出相应的开发建议。结论表明县域节庆旅游资源的开发潜力包括资源禀赋、环境水平和开发条件三大部分,且比重依次递减。强调节庆旅游资源开发要注重其文化内涵的挖掘。邵武作为县域经济的典型,可在文化挖掘的基础上通过对节庆旅游业态的选择和旅游产品的设计来是实现更全面而深刻的开发。

Use AHP combined with literature data to selected indicators of the local traditional festival tourism resources development potential evaluation and try to build the evaluation system, and then use the Del Philippine scoring method and fuzzy evaluation score, to determine the weight. Finally, choose a Shao wu with the Central Plains culture traits as an example to do empirical research, and trying to propose tourism resources development concept of Shao wu traditional. Conclusions indicate potential for development of tourism resources, including county festivals resource endowments, environmental conditions and development levels three parts, and the proportion in descending order. The develop focus on cultural connotation. Shao wu as typical of the county economy can basis on the tap cultural then through selecting the tourism festival format and designing tourism product to achieve a more comprehensive and profound development.