陕西省不同阶层居民体育消费动机的调查与分析

Investigation and Analysis on Sports Consumption Motivation of the Different Classes Citizens in Shaanxi Province

基于社会分层理论,通过文献资料、逻辑推理、问卷调查和数理统计等研究方法,对陕西省不同阶层居民的体育消费动机进行了深入调查与分析。结果表明:较低收入阶层居民在追求体育消费的价格低廉上与其他两个阶层存在显著差异;中等收入阶层比较高收入阶层更加重视体育消费品的便利性;较高收入阶层更加重视体育消费品的品牌效应和对体育知识的追求。

This article analyses the motivations of the spending on sports of people of different classes in Shannxi by the research methods such as the Literature research method,the Logic reasoning method,the Questionnaire survey method,the Mathematical statistics method and so on,basing on the Social stratification theory.The results shows that the lower income class are different from the other two classes in pursuing the price moderate of the spending on sports;The middle income class pay more attention to the convenience of the Sports consumer goods than the higher income class;The higher income class highlight the brand effect of the Sports consumer goods and the Sports knowledge.