医院继续医学教育工作品牌化发展的思考

Reflection on brand development of continuing medical education in hospitals

南京医科大学第一附属医院对继续医学教育工作实施品牌化发展战略.在实践过程中,根据不同受众,逐步形成金陵临床医学高层论坛、医院管理学校、管理沙龙、英语临床病例讨论四种品牌教育形式.始终坚持“履行公益责任、培育医学人才”的品牌发展方向,建立继续医学教育评估机制,转变职能管理部门思维,依靠新媒体宣传,扩大国内外交流.通过以上途径,继续提升医院继续教育品牌的影响力和竞争力.

The First Affiliated Hospital of Nanjing Medical University has adopted a strategy of brand development in the process of continuing medical education.Given the different recipients,the First Affiliated Hospital of Nanjing Medical University has established four types of brand-based education modes,namely Jinling high-level forum of clinical medicine,hospital management school,management salon,and clinical case discussion in English.The influence and competitiveness of the brand of hospital continuing education should be elevated through the following methods：adhering to the brand development orientation-to fulfill the public responsibility and cultivate medical talents; establishing appraisal mechanism of continuing medical education; transforming thinking of management department; relying on new media propaganda and expanding domestic and international communication.