文化刚性与海外工程项目管理文化再造研究——基于约哈里“窗口理论”

A research on culture rigidities and management culture reengineering of overseas projects based on Johari's Window Theory

近年来,中国企业逐渐成为国际对外承包工程市场的重要力量。在影响和决定我国海外工程项目成败的诸多因素中,文化因素正逐渐成为管理者关注的焦点。文化具有不易被改变的"刚性",这种刚性导致项目东道国文化与本土文化之间的激荡与冲撞,进而引发文化风险与管理失灵。有效地运用约哈里"窗口理论",在两种异质文化之间求同存异,塑造独特的"第三"文化,对于克服路径依赖,改进海外工程项目管理绩效具有重要的意义。

In recent years, Chinese enterprises have gradually become an important force in international overseas project contracting market. Cultural factors are becoming the focus for managers among a number of infiuent factors. Cultural Rigidities, the character of not being easily changed, lead to agitation and collision between the host culture and the local culture. And then Culture Rigidities can cause cultural risks and management failures. It is of great significance for overseas projects that seek common ground between two different cultures by using Johari Window theory effectively and create a unique ＂third＂ culture in order to overcome path dependence.