摘要
网络团购作为一种特殊的电子商务模式,具有双边市场特征。文章以近年来发展迅速的团购平台为研究对象,以双边市场理论为基础,基于S-C-P分析模式,对团购平台企业进行了经济学特征分析,并重点研究了该领域的定价机制与竞争策略。
Network group purchase is a kind of typical business model with bilateral market characteristics. This paper took network group purchase as the research object. On the basis of the theory of bilateral market and with the S-C-P analysis model, it analyzed the economic characteristics of network group purchase and the pricing mechanism and competitive strategy in this area.
出处
《浙江万里学院学报》
2014年第3期8-12,41,共6页
Journal of Zhejiang Wanli University
基金
国家自然科学基金项目(71103080
71303104)
江苏省哲学社会科学研究基地项目(10JD017)
关键词
团购网站
双边市场理论
S-C-P分析模型
定价机制
竞争策略
group-buying websites
the theory of bilateral market
S-C-P analysis model
pricingmechanisms
competitive strategy
