摘要
自有线数字电视、网络电视以及手机电视产生之日起,电视的传播就进入了一个交互传播的新时代。面对目前学界关于电视传播交互性概念术语使用时的混乱状态,文章首先追根述源对现代电视传播交互性的定义进行了界定,然后,通过与传统电视传播方式的对比,对该定义的内涵和外延及其表现形式和特征做了简要的概括分析。
The television communication has entered an era of interactive communication just on the day when digital TV, network TV and mobile phone TV appeared. In order to standardize the terms of modern TV interactive communication, this paper first gave the definition of modern TV interactive communication. Then through the comparison with the traditional TV communication, this paper explored the connotation and extension as well as the types and the characteristics of modern TV interactive communication.
出处
《浙江万里学院学报》
2014年第3期61-66,共6页
Journal of Zhejiang Wanli University
基金
2010年浙江省教育厅社科项目"基于多媒体影视制作技术的电视新闻传播交互性研究"研究成果(编号:Y200908625)
