安顺城市旅游文化品牌构建与开发

The Construction and Development of Cultural Brand to Anshun's City Tourism

通过对安顺市城市旅游文化要素的分析,发现阴阳交融、包容开放是其城市核心旅游文化品牌要素,石头城、瀑布、屯堡、夜郎、牂牁等是其特色城市旅游文化品牌要素;依据其城市核心旅游文化品牌要素以及特色城市旅游文化品牌要素,构建安顺市城市旅游文化品牌体系。然后,针对安顺市的城市旅游文化品牌体系提出其城市旅游文化品牌开发策略。

Through the analysis of cultural elements to Anshun＇s city tourism,it＇s found that the blending of yin and Yang,As well as the inclusive and open are the core elements of cultural brand of its city tourism.Stone City,waterfall,Tunpu,Yelang,Zhangke are the characteristic elements of cultural brand of its city tourisms.On the basis of its the core cultural brand elements and the characteristic elements,to construct the cultural brand system of Anshun＇s city tourism.Then,it puts forward the development strategy of cultural brand to Anshun＇s city tourism on the basis of the cultural brand system of Anshun＇s city tourism.