摘要
利用科技传播理论剖析微博个案,探析提升气象微博公众服务能力的策略:除了增强气象信息的科学性之外,还可借鉴其他科技微博的做法,在通俗性、可视性、贴近性、互动性等方面努力,扩大气象微博的影响力、增强粘度,力争使气象微博成为群众的好顾问、好帮手。
Based on analysis of some micro blog by technology spread theory, the strategy promoting micro blog in public meteorological service ability is discussed： Besides meteorological information have to be strengthened in profession, lessons from the practice of other technique micro blog could be draw, in terms of popularity and visibility, closeness, interactivity, the influence of meteorological micro blog should be expanded, and viscosity should be enhanced to strive to make meteorological micro blog as a good adviser, a good helper for the masses.
出处
《气象研究与应用》
2014年第2期114-116,124,共4页
Journal of Meteorological Research and Application
基金
广西科学研究与技术开发计划项目<壮族地区气候变化科普工作新模式研究>
广西气象局气象科学研究与技术开发重点项目<广西公共气象服务产品包装与分发技术的应用>(项目编号:桂气科200901)
关键词
气象微博
公众服务
移动应用
互动
分享
meteorological micro blog
public service
mobile applications
interaction
share
