摘要
The secret weapon for many of China＇s booming e-commerce companies is women. -- Wall Street Journal An article, entitled China＇s Online Retaih, rs Gain From Gender Gap, published in the Wall Street Journal, explained how some e-commerce companies have successfully harnessed Chinese women＇s growing spending power. The article stated, compared with men, that Chinese women shopped onli.e more frequently, and that they tended to spend more on high-margin goods, such as cosmetics and clothing, which generated bigger profits.
“得女性者得天下。”——《华尔街8报》刊文分析中国电商的成功秘诀，结合一些数据调查得出上述结论，文章认为，相对男性，中国女性网购物更为频繁、支出更多，更能拉动商家利润。
