摘要
民俗文化具有区域性、民族性,与其他文化差异显著。民俗文化产品最受市场青睐,契合了现代消费者的多样化文化需求,与其他文化产品相比,具有独特的竞争优势。文章基于这样的背景下,尝试探讨贵州省民俗文化产业的发展策略。
The folklore culture industry is featured with regions and ethnicity,and differs from other cultures remarkably.It is gaining popularity in the market for its advantages in competitions.This paper explores the development strategies for the folklore culture industry of Guizhou.
出处
《贵州民族大学学报（哲学社会科学版）》
2014年第3期35-39,共5页
Journal of Guizhou Minzu University:Philosophy and Social Science
基金
贵州民族大学省级特色重点学科"新闻传播学"建设成果
关键词
民俗文化
文化产业
发展策略
folklore culture
culture industry
development strategy
