《达·芬奇密码》与“后福特式”生产

The Da Vinci Code and Post-Fordic Productions

美国畅销小说《达·芬奇密码》在全球的热销不仅取决于小说自身"逼真性"的营造、新奇的情节,还依赖于小说"后福特式"生产的策略。在迎合了消费文化和"雅皮士"情趣的前提下,小说打了一场作品本身、电影及周边产品的"三维立体战",依托网络、媒体、现代的传播方式极大地促进了小说文本的价值,从而使小说取得了极大的成功。

The global popularity of The Da Vinci Code owes to not only its verisimilitude, novel plot but also its post- Fordic production in the novel. To meet the need of consumerism and yuppism, this novel enhances its position in the market through novel itself, movies and other products related with this novel by Internet, media and other modern communication tools. Therefore, the novel becomes more influential than before.