避暑旅游指数概念模型及评价指标体系构建

A CONCEPTUAL MODEL OF SUMMER TOURISM INDEX AND CONSTRUCTION OF EVALUATION INDEX SYSTEM

气候变暖背景下避暑旅游成为夏季旅游市场的主旋律。地方政府及旅游主管部门在培育避暑旅游目的地时应从何入手,旅游者如何能够准确地做出避暑旅游决策等是一个现实问题。本文在综述国内外相关研究与实践的基础上,认为舒适凉爽的夏季气候条件只是避暑旅游的最基本条件,创新性地提出应侧重从产业发展的角度,引入旅游休闲度、游客满意度和综合风险度等指标。避暑旅游评价指标体系的构建为目的地避暑旅游条件评估提供了理论框架,有助于游客准确地做出避暑旅游决策,同时也为目的地避暑旅游发展与提升提供一个具操作性的管理工具。

Abstract： In the context of global warming, the number of days in summer heat has increased significantly and the heat island effect caused by urbanization has aggravated the situation. As a result, summer tourism has been the most popular tourism product. This article, on the basis of summarizing the relevant researches and practices both domestic and overseas, holds the point that comfortable and cool climate in summer is just a basic condition for the development of summer tourism. Moreover, it offers the creative ideas of taking extra emphasis on the industrial development. Through systematically analyzing the impact factors of summer tourism, the author tried to build the concept model of city summer tourism index. And then, indicators such as weather comfortable degree, leisure degree, tourist satisfaction and comprehensive risk degree have been established. Weather comfortable degree is an indicator to evaluate the weather condition of destination. Through the confirmation of weather comfortable index, tourists satisfaction index, leisure degree index, comprehensive risk degree index and the index weight of each one, five levels have been classified. In this way, the situation of city tourism for summer can be clearly evaluated. Summer tourism assessment indicators system functions as a framework for the assessment of the conditions of a summer tourism destination, to help the tourists to make a right decision and provide operative management tools for summer tourism development. The framework discussed in this paper has to be practiced and improved. The authors will do this research through investigation of sixty cities in China, and publish research reports about this work. The indicators will be built more complete and evaluated more accurate and reliable.