基于受众需求视角的地方高校网站建设研究

Research on Local University Websites Construction

高校网站是大学最重要的媒体和展示平台,是教师、学生、企业、媒体了解高校的主要媒介。长期以来,地方高校网站以高校为中心,忽视受众的需求,导致大多数高校网站出现设计水平低、内容单一、缺乏人文关怀的现状。要改变当前现状,可以从受众需求的角度入手,借鉴营销4C的理念,真正发挥高校网站的作用。

University website is the most important information source and display platform. The teachers, the students, companies and the media learn the information of the university through the university website. However, ignoring the needs of the audience, the university website tends to Poor design, simple content and lack of humane care. Thus, to change the situation, university should learn 4C theory of marketing to enhance the function of university websites from the perspective of the audience needs.