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实施精品战略是动漫产业发展的必由之路 被引量:3

Implementing High-quality Goods Strategy is the Only Way for the Development of Animation Industry
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摘要 当前,我国动漫产业正在向成熟阶段过渡,"普降甘霖"政策的基本功能已经充分发挥,精品战略符合现阶段我国动漫产业的发展需求。动漫产品的基本属性决定了动漫产业的竞争天生就是世界性的,唯有精品才会有发展。实施精品战略应以培养高端动漫人才为重点完善人才培养体系,以培育高品质动漫企业为重点推动动漫企业合并重组,以完善内容创意为重点,打造良性运转的动漫产业链条。 At present, China's animation industry is turning into a mature stage, the policy of " shower nurturing the earth" already give full play to the basic function, the fine works strategy can meet the demand of the present stage of our country's animation industry development. The basic attributes of anime products determines the competition of the animation industry is inherently worldwide, only high-quality goods will have development. Implementing high-quality goods strategy should be focused on training high-end animation talents perfect personnel training system, to foster high quality animation enterprise for the key to promote animation enterprise merger restructuring, in order to improve the content, with emphasis on creating benign operation of the animation industry chain.
出处 《河北经贸大学学报》 CSSCI 北大核心 2014年第4期101-104,共4页 Journal of Hebei University of Economics and Business
基金 2014年度国家社会科学基金资助项目"文化软实力视野下中国动漫走出去研究"(14BKS129)阶段性研究成果 河北省生态与发展环境研究基地项目成果
关键词 动漫产业 精品战略 文化产品 动漫产业链 内容创意 普降甘霖 animation industry high-quality goods strategy cultural products animation industry chain content creation shower nurturing the earth
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