因“媒”而变——浅谈电视新闻导语与纸媒体导语的差异性

Changing with Media:a contrastive analysis of news leads writing for TV and print media

主要对电视新闻导语与纸媒体导语的差异做了阐述,主要表现在以下几个方面:电视新闻导语强调"声画合一"的优势,纸媒导语传达信息则较平实;电视新闻导语强调的是"导入"作用,纸媒体导语则起到了导读的作用;电视新闻导语通俗易懂,纸媒体导语有趣生动;电视新闻导语能起到串联作用,而在纸媒体中则不需要有导语从中串联。

This paper mainly discusses the differences between news leads writing for television programs and print media. The differences revealed through the analysis include：1）TV news leads highlight the integration of sounds and pictures whereas news leads for print media is relatively plain due to the use of single medium—language;2）TV news leads emphasize the function of leading audience into the news,whereas new leads for print media plays the role of guiding readers to read;3）TV news leads should be easy to understand,while new leads for print media tend to be more interesting and vivid;4）TV news leads can perform the function of chaining different pieces of news but new leads for print media do not need to perform such a function.