设计管理视角下的企业创新战略研究

The Innovation Strategy Research Based on Design Management of the Enterprise

随着企业创新战略的重要性越来越被企业重视,各种创新战略理论层出不穷。而基于设计管理的企业创新战略是目前研究较少的理论,以设计管理作为企业管理指导,进而运用到企业创新战略中指导企业全面创新,这是新时代背景下企业转型的必由途径,也是我国大量中小型企业提档升级走向新的发展高度的必然选择。

As the importance of corporate innovation strategy has been valued by companies, a variety of innovative strategy theories emerge in endlessly. The innovation strategy based on the design and management of enterprise is less theoretical research. To make designmanagement as a business management guidance, and then apply it to the enterprise innovation strategy to guide the overall innovation of enterprise, is the only way for enterprise transformation under the context of the new era, and is also the inevitable choice for the new height of development and upgrading of a large number of small and medium enterprises in China.