经济型酒店服务能力与顾客满意度的研究

Research on the Service Capability of Budget Hotel and Customer Satisfaction

随着改革开放的不断深入,我国经济开始了新一轮的发展,面对市场对经济发展的影响,以满足大众消费需求为目标的经济型酒店如雨后春笋般层出不穷,中国市场中外合资酒店也在不断地扩张,面对如此大的发展压力,经济型酒店该如何满足顾客的需求,这就需要有优秀的服务,较高的服务能力可以使经济型酒店在市场竞争中占有一丝优势。酒店经营效益的好或坏完全取决于酒店的服务质量,不仅如此,顾客的满意度还可以大大降低酒店的运营成本,提高经济型酒店的服务能力将有利于酒店业的发展,推动我国的第三产业发展,使国民经济在上新台阶。

Along with the deepening of the reform and opening up, China＇s economy has started a new round of development. Facing the influence of market on economic development, budget hotels emerge in endlessly to meet the public demand. Sino-foreign joint venture hotel is also in constant expansion in China market. In the face of so much pressure, good service is the choice of budget hotel to meet customers＇ requirement. Good service can bring advantage for budget hotel in the market competition and customer satisfaction can also reduce the operating costs of the hotel. To improve the service ability of budget hotel can promote the development of hotel industry, promote the development of the third industry of China, and push the national economy to a new level.