图书馆品牌宣传与推广——以广西桂林图书馆为例

On the Publicity and Promotion of Library Brands——ACase Studyof Guilin Libraryof Guangxi

图书馆作为一个独特的文化品牌,在担负着社会教育职能"启迪民智、造就人才、输送文明"的同时也开始高度重视自身品牌的宣传与推广。作者主要围绕图书馆的各项功能及服务展开论述,从形象识别系统、公关广告性、服务性、知识性四个方面来阐述对图书馆品牌与宣传推广的一些理解和认识。

As a unique cultural brand, a library shoulders the function of social education of ＂enlightening mind, training talents and trans- mitting civilization＂; meanwhile, it comes to stress the publicity and promotion of itself. The author of this paper discusses mainly the functions and services of the library and expounds the understanding and cognition of the publicity and promotion of library brands in terms of identifying system for image, advertising, service and knowledge.