数据挖掘技术在电子商务中的应用

The Application of Data Mining in the Electronic Commerce

电子商务在企业中应用时,企业信息系统会将产生大量的数据,数据挖掘技术是数据分析的有效手段。本文在给出数据挖掘和电子商务概念的基础上,介绍了数据挖掘在电子商务活动中的应用及存在的问题,并提出一些解决方法。

When the application of e-commerce in the enterprise, enterprise information system will produce a large amount of data, Data mining is an effective means of data analysis. This paper simply discusses some basic concept about data mining and E-commerce, and the application of data mining in Electronic Commerce, and find out some problems and puts forward some solutions to these problems