摘要
在传统的技术采纳模型(TAM)理论基础上,结合手机图书馆的特点,从用户行为角度出发,探讨并建立了大学生接受手机图书馆服务行为影响因素模型。根据模型设计问卷对陕西省大学生采纳行为影响因素进行调查,通过SEM方法进行检验,挖掘出其中的关键因素,以期为手机图书馆可持续发展提供针对性建议。
The paper takes the theory of traditional TAM and features of mobile phone library as the basis, to explore and establish influencing factors model of college students＇ mobile phone library adoption behavior from perspective of user behavior. And according to this model, it designs questionnaire to investigate influencing factors of college students＇ adoption behavior in Shaanxi province, and tests by SEM method to find out key factors, in order to provide specific recommendations for sustainable development of mobile phone library.
出处
《情报探索》
2014年第6期10-13,共4页
Information Research
关键词
手机图书馆
大学生
技术采纳模型
结构方程模型
有用性认知
易用性认知
mobile phone library
college student
technology adoption model（TAM）
SEM
perceived usefulness
perceived usability
