报纸媒体报道的框架分析——以北京奥运会火炬传递报纸报道为例

Frame Analysis of Newspaper Reports: Taking the Reports of Beijing Olympic Torch Relay as the Example

大众传播媒体通过构建自己的叙事框架赋予文本特定的意义,从而迎合并影响受众对新闻事件的解读。通过对北京奥运会火炬传递期间三份报纸发表的火炬传递的新闻报道进行内容分析,探讨持有不同立场的报纸如何利用新闻标题、报道倾向、新闻视角、关键词这四个新闻要素搭建新闻框架,传播了怎样的态度、立场。

The mass media giving specific meanings to text by building their own narrative framework to cater to the audience and affect their interpretation of news events. Through the analysis of news reports of three elected newspapers during the period of Beijing Olympic Torch Relay, this paper explores how newspapers with different positions build news framework by use of news headlines, report tendency, perspective and keywordsand how they convey positions and attitudes.