摘要
介绍了露华浓的发展状况,对其发展历史、市场定位和广告进行了详细地介绍。通过与美宝莲的发展状况作对比,指出了露华浓退出中国市场的原因。
Development of Revlon was introduced; its history, market positioning and advertising were described in detail. Finally, compared with Maybelline, it put forward the reason of Revlon quit China market.
出处
《日用化学品科学》
CAS
2014年第6期40-44,共5页
Detergent & Cosmetics
关键词
化妆品
露华浓
市场
营销
cosmetic
Revlon
market
marketing
