浅谈高校图书馆宣传推广平面设计的基本问题

Talking about the Basic Problems in Graphic Design for University Library's Promotional Work

图书馆宣传推广工作曾长期受到忽视,目前对此项工作的重视程度总体上虽有所提高,但宣传推广形式仍存在粗制滥造和没有独特视觉形象等问题。要改变这种状况,图书馆应重视宣传推广平面设计的基本问题——文字编排、色彩设置及图形运用,从图书馆理念出发,运用视觉心理成果和形式美原则来提高平面设计的质量,并注意借鉴国内外图书馆宣传推广平面设计的优秀作品。

University Library＇ s promotional work had been neglected for long time, and nowadays, though the emphasis is improved on the whole, the promotion form still has some problems such as manufacturing in a rough way, and having no unique visual image, etc. To change this situation, the library should pay attention to the basic problems of graphic design in the promotional work including the text layout, color settings and graphics application, and from the library concept, use visual psychological outcomes and aesthetic principles to improve the quality of graphic design, and pay attention to draw lessons from excellent graphic design works of domestic and foreign libraries.