3Fain D C,Pedersen J O.Sponsored Search:A Brief History[C]// In Proceedings of the 2006 ACM Conference on Electronic Commerce,Ann Arbor,MI,2006.
4Edelman B,Ostrovsky M,Schwarz M.Internet advertising and the generalized second price auction:Selling billions of dollars worth of keywords[J].The American Economic Review,2007,97(1):242-259.
5Varian H R.Position auctions[J].International Journal of Industrial Organization,2007,25(6):1163-1178.
6Aggarwal G,Goel A,Motvani R.Truthful Auctions for Pricing Search Keywords[C]// In Proceedings of the 2006 ACM Conference on Electronic Commerce,Ann Arbor,MI,2006.
7Borgs C,Chayes J,Immorlica N,et al.Multiunit Auctions With Budget Constrained Bidders[C]// In Proceedings of the 2005 ACM Conference on Electronic Commerce,Vancouver,BC,Canada,2005.
8Abrams Z.Revenue Maximization When Bidders Have Budgets[C].Seventeenth Annual ACM-SIAM Symposium on Discrete Algorithms,Miami,Florida,2006.
9Mehta A,Saberi A,Vazirani U,et al.Adwords and generalized online matching[J].J.ACM,2007,54(5):22.
10Gonen R,Vassilvitskii S.Sponsored Search Auctions with Reserve Prices:Going Beyond Separability[C]// In Internet and Network Economics,4th International Workshop,WINE 2008,Shanghai,China,December 17-20,2008.Christos H.Papadimitriou,Shuzhong Zhang (Eds.):Springer 2008:597-608.