集体记忆与认同:球迷口号“换某某”的群体极化分析

Collective Memory and Identity:Group Polarization Analysis of Fans' Catchphrase"Change So and So"

以集体记忆理论为视角,以案例分析法为工具,对当下球迷口号"换某某"的生成路径、复现机制、动力和群体极化效应等进行研究。认为:球迷口号"换某某"是在"下课"、"换人"等集体记忆造句运动中得以建构;其复现动力机制与沉默的螺旋理论、视域融合断裂和媒介对抗性解读密不可分;"换某某"口号的生命力之所以强大,是因为存在着谱系变化,在这一现象背后的实质是球迷以自己的诉求为旨归,以球赛俱乐部为载体,想象构建一个共同体进行自我身份上的认同;"换某某"的所指日益模糊和空洞它只是球迷进行的自我赋权,目的是为了更多地表达话语;群体极化表达了"换某某"的语言符号暴力,"换某某"诠释着球迷多样性的诉求和愿望,表达了人们对球赛内外某些现实的不满和愤慨。

With collective memory as the theoretical perspective and case analysis as the tool ,this paper carried out speculative study of the generation path ,replication mechanism ,driving force , group polarization and other effects for fans’ chant ＂Oust So and So＂and found：＂Oust So and So＂is the fans’ chant was constructed in the ＂Resign＂,＂Substitution＂and other collective memory sentence formation movements .The driving force mechanism for its replication is inseparable from the spiral theory of silence ,fusion and fracture of horizons and media confrontational interpretation boosting .The chant ＂Oust So and So＂has strong vitality and lineage changes ,and the essence behind this phenomenon is ：with their appeal as the purpose and match club as the carrier ,fans imagine establishing a community for self identity recognition and confirmation .Who the so and so in“Oust So and So＂is referred is increasingly blurred and empty ,and it is only just self empowerment of fans to gain more discourse power .The first-order group polarization expres-ses the linguistic symbolic violence ＂Oust So and So＂and the discipline for recognition of others .