我国竞技体育传统优势项目可持续发展的文化支撑

Cultural Support for Traditional Advantaged Events of China Competitive Sports Sustainable Development

从体育文化培育与传承的视角,运用文献资料法、数理统计、访谈法等研究方法,对传统优势项目的发展现状、制约因素及文化根源等进行了深入剖析,得出以下主要观点:1)我国传统优势项目面临着增长空间接近饱和、成绩提升难度大、竞争日趋激烈等发展现状;2)各种竞技体育异化行为、薄弱的项目群众基础、项目优势分化严重、市场化程度低等因素在很大程度上制约了我国传统优势项目的发展;3)精英层面的体育精神的冲突与分裂;大众层面的体育文化价值游离;传播层面的优势项目文化地域性缺失是阻碍我国传统优势项目发展的文化根源;4)我国传统优势项目体育文化的培育与传承策略包括:转变竞技体育发展理念、推动优势项目在群众中的普及、积极开展合作与交流和坚持市场化发展方向。

This paper discussed the current situation, restraining factors and cultural roots of traditional advantaged events of China competitive sports with sports culture cultivation and inheritance perspective and used methods of literature review,interview and statistics. This paper points out ： 1 ） China traditional advantaged events are facing growing saturation, score upgrade difficulties, and increasingly fierce competition. 2 ） Sports alienation behavior, weak mass foundation, advantage differentiation, and low marketing degree are restricting the development of China traditional advantaged sports events largely. 3） Conflict and division of sports spirit in elite level, dissociation of sports cultural value in mass level, geographical sport culture deficiency in dissemination level are the main cultural origins which hinder the development of China traditional advantaged events. 4） Inheritance and cultivation strategies of China traditional advantaged events＇ sports culture include changing competitive sports development concept, promoting its popularity among the mass, carrying out cooperation and exchange actively, and sticking at market-oriented development direction.