基于价值创造的文化创意产业人才建设路径探讨

The Pathway to Build Cultural and Creative Industry Talents from the Perspective of Value Creation

文化创意产业在我国得到迅速发展,但文化创意产业人才发展现状令人担忧。从价值创造的角度出发,根据不同人才在价值链中的不同位置,可将文化创意人才分为创意型、经营型、管理型和内容型四个类别。应根据产业价值链发展特点,对不同类别人才递进式分重点地进行培养。

Culture and creative industry is booming in China.However,the creative talents are underdeveloped and this disadvantage is constraining the further development of culture and creative industry.Based on the value creation perspective,this paper categorized creative talents into four types：creative type,marketing type,management and operation type and content type.Also,this paper analyzed the different positions of these four types of talents in the industry value chain and proposed a gradual way to build culture and creative talents.