摘要
龙岩培斜淘宝村在发展电子商务的过程中,存在着产品结构单一、同质化现象严重、缺乏专业人才等问题。加快培斜淘宝村电子商务发展的对策主要包括:差异化、品牌化经营:加大政府支持力度,完善配套设施建设;采取线上线下一体化、旅游业与零售业共同发展的模式:多平台化经营。
In the development of e-business in Peixie Taobao village, Longyan City, there appear such problems as dull product structure, serious homogenization, lacking of professionals and supporting facilities. In order to fasten the healthy development of e-business in Peixie Taobao village, the paper puts forward such measures as differentiation of products, brand management, increase of government support, more supporting facilities as well as online and offline integration, co-development of tourism and retail, and also multi-platform management.
出处
《龙岩学院学报》
2014年第3期74-77,共4页
Journal of Longyan University
关键词
淘宝村
电子商务
培斜
Taobao village
e-business
Peixie
