摘要
电信行业在信息化的时代中发挥着重要的作用,随着电信行业重组以及4G移动牌照的发放,电信行业的竞争也更加激烈。联通公司作为电信行业中具有优势竞争力的企业之一,如何在新的时期确保持续、稳定的发展,增强企业竞争力,提高企业经营业绩,是要重点研究的问题。移动业务是联通公司的核心业务,移动业务经营指标体系是企业对自身业务发展进行评价的主要依据,研究联通公司移动业务经营指标体系,对于企业今后的发展具有重大意义。本文笔者将对联通公司移动业务经营指标体系构建的原则、体系内容进行详细论述,并说明如何应用移动业务经营指标体系。
the telecom industry play an important role in the information age, with the restructuring and the issuance of 4G mobile licences, the telecommunications industry competition is more intense. Unicorn company as one of the competition advantages in the telecommunications industry enterprises, how to ensure sustained and stable development in the new period, the enhancement enterprise competitiveness, improve enterprise performance, is must solve the problem. Mobile business is China unicom's core business, mobile business development evaluation index system is the enterprise to its business the main basis, research China unicorn mobile business management index system, is of great significance to the development of enterprises in the future. In this paper, the author of unicorn mobile business operation principles of constructing index system, the content of the system, elaborated this index system and explains how to use mobile business activities.
出处
《网络安全技术与应用》
2014年第6期220-221,224,共3页
Network Security Technology & Application
基金
课题:北方县级联通公司移动业务营销策略
关键词
联通公司
移动业务
指标
体系
China Unicorn
Mobile business
The indicator system