互联网使用方式与社会资本的关系研究——兼析互联网传播能力在其间的作用

Relationship between Internet Usage and Social Capital:Analyzing the Role of Computer-mediated Communication Competence

通过对暨南大学学生调查获取的1016个具有一定代表意义的数据分析,发现互联网使用方式中的沟通娱乐因子对社会资本的所有变量均有显著正面的影响,而在社会资本的三个变量中,受互联网使用方式影响最多的是社会交往变量。在控制了其他变量之后,互联网传播能力作为独立变量,而不是与互联网使用方式产生的交互项,对社会资本因变量产生显著的正面影响,也就是说,互联网传播能力变量并没有在互联网使用方式与社会资本间发挥调节作用。因而,互联网传播能力是直接,而不是间接的有利于社会资本的增加。

Through the analysis of 1016 representative data of random sample of college students in Jinan University, the study finds that the communication-recreation factor of interact usage is a positive predictor on all the variables of the social capital. Among the three variables of the social capital, social contact is mostly impacted by internet usage variables. In addition, computer-mediated communication competence is positively associated with social capital after other variables being controlled, rather than an interactive item between intemet usage and computer-mediated communication competence, which means that the computer-mediated communication competence does not play its moderate role between interact usage and social capital. The study argues that the variable of computer-mediated communication competence contributes to social capital growth directly, not indirectly.