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产品伤害危机群发属性对顾客应对行为的影响 被引量:3

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摘要 随着环境的快速变化,当前产品伤害危机的发生愈发频繁。发生产品伤害危机之后,顾客会采取一定应对行为来弥补自身损失。而产品伤害危机所涉及的企业数量是影响危机后顾客应对行为的关键变量。因此,文章关注产品伤害危机群发属性对顾客应对行为的影响作用。通过实证检验了危机群发属性对顾客应对行为中报复欲望和补救预期的直接影响作用,以及其通过消极情绪和危机归因对顾客应对行为产生的间接影响作用,并据此构建出"产品伤害危机群发属性对顾客应对行为影响作用模型",以期为产品伤害危机的理论研究及实践提供有效的指导与借鉴。
作者 张童
出处 《社会科学家》 CSSCI 北大核心 2014年第6期77-82,共6页 Social Scientist
基金 天津市哲学社会科学规划资助项目(TJGL13-036)
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参考文献7

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同被引文献57

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