我国零售业成长演进特征及启示研究——基于SCP模型与钻石模型组合视角的分析

Study on Growth Evolution Characteristics of China's Retail Industry and Their Enlightenment——Analysis from the Perspective of the Combination between SCP Model and Diamond Model

用具有一定标志意义的事件把我国零售业的成长过程划分为若干个发展阶段,借助于SCP模型和钻石模型交叉组合分析框架,分析每一阶段零售业的成长特征。发现我国零售业的成长轨迹在不同阶段呈现出不同的特征景观,并内在地表现为在市场结构、市场行为和市场绩效方面的不断演进。

By using the events with landmark significance to divide the growing process of China＇s retail industry into a number of development stages, by means of the analytical framework of interactive combination between SCP model and diamond model, the growing characteristics of China’ s retail industry at each stage are analyzed. The analysis finds that the growth trajectory of China＇s retail industry at different stages shows the different characteristic landscape and intrinsically demonstrates continuous evolution in the perspective of market structure, market behavior and market performance.