知识经济与国际市场营销

On the Knowlegeable Economy and International Marketing

知识经济与国际市场营销的关系是十分密切的 ,国际市场营销必然面临着复杂的国际经济和技术环境。因此 ,我们必须研究知识经济的特征及其对市场营销的影响 ,使企业在面向国际市场和知识经济的挑战时 ,能积极有效地采取相应的对策 ,在国际市场竞争中取得竞争优势。

There is a close relationship between knowledgeable economy and international marketing.International marketing is faing a complex international economy and technological circumstances.Therefore,We must study the characteristic of knowledgeable economy and the influence of marketing in order to make the enterprises take some measures when they face the chellange of international market and knowledgeable economy and make a success in the competition of the international market.