从韦伯到科斯:青年电子商务创业研究

From Weber to Coase:Youth Entrepreneurship of E-commerce

在韦伯和科斯的预设中,市场不仅仅是利用价格机制配置资源的简单的交换场所,而是融合精神追求和理性选择的社会组织系统。市场经济的主流趋势催生了电子商务,而电子商务的技术特征又进一步推动着完善市场在资源配置中起基础性作用,更为公开公正和快捷的信息传递将彻底摧毁操纵市场和垄断市场的各种"潜规则"。青年只要成为电子商务的参与者(包括经营行为和消费行为),就是在其中接受市场经济民主化的训练和考验。

In the default by Weber and Coase, market is not just a simple exchange place of using the price mechanism to allocate resources, but also a social organization system where the spiritual pursuit and rational choice are integrated. The main trend of the market economy has boosted e-commerce, whose technical features further promote the improvement of the market＇s fundamental role in resource allocation. Moreover, the opener, fairer and more efficient information transfer will completely destroy the ＂hidden rules＂of manipulating and monopolizing markets. As long as young people become participants in electronic commerce （including business practices and consumer behavior）, they will experience the training and test of the democratization of market economy.