网络传播中消极词汇膨胀的语用理据诠释

On Pragmatic Explanation of Negative Vocabulary Inflation in Network Transmission

网络词汇作为一种网络交际通用语,已逐渐成为具有自身构成特点和发展规律的媒体语言。当网络流行语越来越多地通过语言的能产性得到数量上的增生时,消极词汇也日益膨胀。通过运用索绪尔的能指和所指的观点对消极词汇分析后发现:消极词汇膨胀的语用理据在于能指与所指之间的不对称性、开放性和可变性。

As a kind of general communication language in internet, cyber vocabulary has grown into the media language with its own constitutional features and developmental rules. When the amount of internet buzzwords sharply rises through language productivity, negative vocabulary is increasingly inflating. Through the analysis of negative cyber vocabulary with Saussure＆#39;s opinion on reference relationship, we find that the pragmatic reason of the negative cyber vocabulary inflation lies in the imbalance, openness and variability between the signifier and signfied.