3D数字化广告的视觉传达效应探析

The Visual Communication Effects of 3D Digital Advertising

目的总结3D数字化广告的视觉传达效应,剖析3D数字化广告的视觉传达体系的发展趋势。方法参照传统广告设计的视觉传达体系,分析3D数字化广告在现代广告中的视觉传达特点,并以现代广告设计中3D数字化广告对传统视觉传达体系的冲击与扩充为启示,分析现代广告设计视觉传达体系的发展趋势,及3D数字化广告的发展趋势和未来构想,为3D数字化广告的发展提出理论依据。结论以3D数字化广告为核心的视觉传达体系必将引发现代广告设计中的视觉传达革命,势必带来一场视觉传达界中关于视觉纬度和传达方式的新旧交替。

Objective To summarize the visual communication effects of 3D digital advertising, analyze the development trend of 3D system of visual communication digital advertising. Methods Compared with traditional advertising design visual communication system, it analyzed 3D digital advertising in modern advertisement visual communication characteristics.Taking the impact and expansion of 3D digital advertising on traditional visual communication system in modern advertisement design as inspiration, it analyzed the development trend of visual communication system and 3D digital advertising and future vision in modern advertisement design, which provided theoretical basis for the development of 3D digital advertising. Conclusion Taking 3D as the core digital advertising visual communication system will lead to the modern advertisement design in visual communication revolution, is bound to bring about a visual communication visual latitude and convey the alternate mode of old and new world.