摘要
目的研究基于大学生网购体验的搜索引擎优化模型。方法通过分析大学生的网购行为,论述了价格、质量、品牌、决策影响、搜索引擎使用体验等因素,得出优化模型的构建策略。结论阐述了大学生网购体验的搜索引擎优化模型特征,提出了通过优化网站结构与增加界面友好程度构建个性化搜索引擎模型,使得大学生能更加快捷地获得有关商品信息,同时为搜索引擎优化等方面的理论提供一定的参考价值。
Objective To study on search engine optimization model based on college students＇ online shopping expe- rience. Methods Through the analysis of the college students＇ online shopping behavior, which including the influence on the price, quality, brand, social sharing site, and user experience, it concluded that the construction of personalized search en- gine model. Conclusion On this basis, the optimization model should be built as personalized search engine model, which focus on optimizing the structure of the website and interface design, so students can more quickly get relevant com- modity information, at the same time as the aspects of search engine optimization and other theories provide a certain refer- ence value.
出处
《包装工程》
CAS
CSCD
北大核心
2014年第12期62-65,共4页
Packaging Engineering
基金
工业设计研究生创新人才培养模式研究(12JGXM-MS23400130048)
广东省研究生教育创新计划资助项目
关键词
大学生购物行为
网购体验
用户研究
搜索引擎优化
college students＇ shopping behavior
online shopping experience
user research
search engine optimization
