现代设计中“习惯性包装”研究

The "Habitual Packaging" in Modern Design

目的研究现代设计中"习惯性包装"的应用方法。方法分析"习惯性包装"的概念、特征、作用、应用等内容,探索包装多角度设计的可能性。结论"习惯性包装"从更换商品角度出发进行构思,是对现代包装结构设计的突破。首先,它具有包装结构不变、商品属性不同、视觉形象与商品相符、包装使用习惯的延伸等四大特征。其次,它具有包装结构再利用、对消费者认知的刺激和消费者生活习惯的改善等作用。最后,它具有合理的包装结构、相似的商品体量、相反的商品属性等应用条件,为现代包装设计的实践和理论研究开拓了新的视角。

Objective It studied method of application of ＂habitual packaging＂ in modem design. Methods It analyzes the concept, features, function, application etc.of ＂habitual packaging＂, to explore the possibility of packaging design in multi-angle. Conclusion ＂Habitual packaging＂ is the breakthrough that is thought from the perspective of replacement goods.Firstly, it has four characteristics, such as unchanged packaging structure, different commodity attribute, accordant visual image and product, extended packaging usage.Secondly, it has functions that reused the structure of packaging, stimulated the cognitive of comsumer, improved the living habits of comsumer.Finally, it has application conditions in reasonable packaging structure, similar goods volume, opposite commodity attribute.It explored the possibility of packaing design, developing new perspectives in theory and practice of modem packaing design.