杭州城市文脉元素在本市礼品中的应用研究

Application of Hangzhou Urban Context Elements in City Gifts

目的探讨杭州城市文脉在城市礼品项目中的地位与作用,并就其应用方式提出可行性建议。方法结合国内外成功案例,以城市文脉为线索,分析目前杭州城市礼品的开发误区,整合杭州城市文脉资源,引出城市文脉的应用模式。结论城市文脉在杭州城市礼品中的应用价值一直被忽视,而传统以西湖作为核心元素的推广思路却在目前遇到了开发瓶颈;项目的重点应转移到对文脉元素的开发与利用中,使城市礼品的特殊意义和收藏价值更加丰富,在满足市场与文化平衡的同时,保证城市礼品的根本属性。

Objective To discuss the status and role of Hangzhou urban context in the city gift project, and provide the feasibility suggestion about its application mode. Methods Combined with the successful cases in china and foreign countries, using the city context as clues, it analyzed the wrong region about Hangzhou city gift development at present, integrated the urban context resources in Hangzhou city, and directed the application mode of urban context. Conclusion The application value of urban context in Hangzhou city gift has been neglected for a long time, also the traditional popularization ideas which use West Lake as the core elements are ran into difficulty at present. The focus of the project should be transferred to the development and utilization of context elements.Let the special significance and collection value of city gift more and more abundant, to satisfied the balance between market and culture, ensure its prime property.