贵州旅游商品包装设计中的苗族传统图案借鉴

Use of Traditional Miao Patterns into Guizhou Tourism Commodities Packaging

目的研究苗族传统图案在贵州旅游商品包装设计中的应用。方法从图腾文化内涵、设计表现形式、色彩适用性等多个角度深入研究苗族传统图案在贵州旅游商品包装中的运用。结论将苗族传统图案借鉴到贵州旅游商品包装设计中,从而增加贵州民族文化优势和品牌战略高度,提高贵州旅游商品在市场中的竞争力。

Objective To analyze the application of traditional Miao patterns to the packaging design of Guizhou tourism commodity. Methods It studied the application of traditional Miao patterns to the packaging design of Guizhou tourism commodity from the perspective of the connotatin of totem culture, design manifestation, color applicability. Conclusion The use of Guizhou Miao traditional patterns into tourism commodities packaging can strengthen the Guizhou national cultural advantages and brand strategy, to enhance the market competitiveness in Guizhou tourism commodity.