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微信营销的策略研究 被引量:1

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摘要 在传统媒体时代,传播即营销;而在今天的微信公众平台,传播即服务。微信仍在成长,微信公众平台的更多玩法仍在不断的被企业所发掘。本文将着重对利用微信营销塑造品牌的现状及策略进行研究。
作者 夏飞
出处 《现代营销(下)》 2014年第4期51-51,共1页 Marketing Management Review
关键词 微信 营销 策略
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