摘要
论述旅游目的地形象形成的 8个阶段 ,并结合南京郊区旅游地的实际情况 ,对目的地形象的推广思路进行分析。从旅游者心理特征出发 ,提出了目的地形象的生命周期问题 ,通过对南京郊区旅游地形象现状的评估 ,认为钟山风景区形象趋于老化 ,面临形象的重新定位。
The 8 stages for the formation of destination image are raised, and the thinking for the promoting of destination image is analyzed by combining the actual situation of Nanjing City's outskirts. The life cycle of destination image is put forward, starting from the psychological features of tourists. It is also raised that the image of Zhongshan scenic area has been aged and faces re-orientation by the evaluation of destinations image on Nanjing's outskirts.
出处
《地理学与国土研究》
CSSCI
CSCD
北大核心
2001年第1期55-58,共4页
Geography and Territorial Research
