摘要
介绍了"大数据"理论,分析了大数据时代商业银行面临的竞争压力,认为商业银行要善于利用大数据维护自己的市场地位并给出了几点建议。
A brief introduction to ＂big data＂ theory is given and the fierce competition of banks in the ＂big data＂ era is analyzed. Several suggestions for commercial banks about how to make full use of ＂ big data＂ to maintain their market share are put forward.
出处
《沈阳大学学报（社会科学版）》
2014年第3期337-340,共4页
Journal of Shenyang University:Social Science
关键词
大数据
商业银行
危机
big data
commercial banks
crisis
