汽车产品项目沟通与信息管理

Communication and Information Management in Automotive Product Projects

汽车项目中沟通和信息管理至关重要,主要体现在达成项目目标、提高项目效率、促进团队发展、保持领导支持等方面。项目经理应培养项目成员的沟通意识,建立项目沟通体系,编制、审查和控制沟通计划,采取多样化的沟通方式,建立信息平台。对单个汽车项目的可行性分析,须要搜集和分析大量信息,尤其是市场和用户需求信息。在单个项目的实施阶段,要建立金字塔结构和矩阵结构的沟通体系。在多项目可行性分析阶段,应根据企业目标和资源情况进行项目取舍,而在多项目实施时,建立统一的信息标准,提高沟通效率。

Communication and information management are of paramount importance in vehicle develop-ment projects. They are mainly embodied in the aspects of achieving project objectives, enhancing project efficien-cy, promoting team development, and maintaining leader support etc. Project managers should cultivate team members’ awareness of communication, establish project communication system, formulate, examine and control communication plans, and adopt a variety of ways of communication to set up information platforms. It needs to collect and analyze a large amount of information especially that of markets and customer’s demands for the feasibility analysis of an individual vehicle project. During the implementation phase of a single project, a communication system with pyramid and matrix structures should be built. At the stage of multiple project feasibility analysis, decisions should be made on whether taking or rejecting a project according to the objectives and resources of enterprise, while in implementing multiple projects, a unified information standard should be set up to improve communication efficiency.